Archive for the ‘Uncategorized’ Category

Vizeum New Zealand wins Red Bull

Monday, August 18th, 2014

Vizeum has been appointed by Red Bull for all media strategy, planning and buying duties across New Zealand following a competitive pitch.

Sophie Ericksen, Brand Manager, Red Bull, said: “As a brand with a big vision and similarly ambitious growth targets, it was crucial for us to select a like-minded partner to come on our journey with us. The talented team at Vizeum are inspired by all of the same things that we are, making our future together undeniably bright”.

Rob Harvey, CEO of Vizeum’s parent company Dentsu Aegis Network for NZ, said of the win:

“As far as globally iconic brands go, they don’t come much bigger than Red Bull. Responsible for what are arguably some of the world’s most famous marketing events of recent times, Red Bull live and breath the new era of media that we are so passionate about.”

“We are absolutely thrilled the Red Bull New Zealand team have bought into everything Vizeum stands for and we can’t wait to work with their awesome team. This is a great win for the Vizeum brand, which has gone from strength to strength since launching in New Zealand late last year.”

Richard Hale, Business Director at Vizeum and the lead on the Red Bull account, said “We’re very excited about working with Red Bull. It’s a multi-faceted business and we believe we can add real value through our understanding of, and ability to plan across, the full bought, owned and earned media spectrum using the proprietary tools we have in the agency such as CCS. The guys at Red Bull are also a genuinely great bunch of people, so whilst we expect to be challenged by them, we also expect to have a lot of fun working with them and their creative partner Special.”

Vizeum officially starts working with Red Bull from 1st September with some campaign work to commence immediately.

Vizeum, part of the Dentsu Aegis Network, launched in New Zealand in September 2013 and in addition to Red Bull works with clients such as Pernod Ricard, JB HiFi, Accor Hotels, and Bay Audiology.

This article was first published on Scoop.

Vizeum China wins AXA Tianping

Monday, August 4th, 2014

Vizeum China has won the full media planning and buying services for AXA Tianping Insurance, China’s largest foreign insurance company, following a competitive pitch. It’s the first time an insurance company in China has changed from having multiple agencies to serve its media needs to appointing one single agency to provide full media services. This marks a new strategic change for China’s media industry.

AXA Tianping Property & Casualty Insurance is jointly set up by French AXA Group, the largest insurance group in the world and China’s first professional auto insurance company Tianping Auto Insurance. It’s the first insurance company in China to focus on the digital auto insurance business and is the largest foreign insurance company in the Chinese market.

Vizeum conducted in-depth analysis of AXA Tianping in the China market, and demonstrated their expertise through advising on marketing strategies, demonstrating professionalism through team competence and showcasing industry-leading business tools. In particular, Aegis Media’s unique operating model of one P&L played a critical role in the pitch. A cross-brand team will work together to provide integrated support including digital expertise from Isobar and insight from the Consumer Connection Study (CCS) – the consumer insight tool shared by all Aegis Media brands.

Richard Zhang, General Manager of AXA Tianping Marketing Department said, “We are glad to appoint Vizeum China as the full media planning and buying agency of AXA Tianping. We appreciate every member of the Vizeum team for their outstanding professionalism and strategic advice.”

Terrence Yung, CEO of Vizeum China said, “I am very honored to have the opportunity to provide media services for the world top insurance group AXA and cooperate with its new set-up in China AXA Tianping Insurance. The newly established AXA Tianping has a professional, ambitious and down-to-earth marketing team. I am full of confidence about this relationship and we will pull on the best resources from Vizeum and the Aegis Media Group to help accelerate AXA Tianping’s expansion in the Chinese market.”

Kristian Barnes, CEO Vizeum Asia Pacific said, “It’s great to hear that our team in China has won the business of such a leading global insurance company and they chose to consolidate their media with Vizeum. We look forward to working with the team at AXA Tianping to focus our efforts on the connections between brands and people – vital to driving brand success.”

Thomas Le Thierry talks to M&M Global

Tuesday, July 22nd, 2014

Thomas Le Thierry, Global President of Vizeum talks to M&M Global in Cannes about the agency’s performance over the last six months, including our leading edge work with global clients including BMW, Sonos and Burberry.

The Vizeum network has consolidated its position globally by winning important new businesses like Burberry, Shiseido, Jet Airways in India and Camelot in the UK. It has also strengthened relationships with clients:  re-signing TOTAL and winning European markets for both the Intersnack and Sonos business.

In the three part interview, Thomas talks about Vizeum’s performance in the market, some of their clients and major business wins as well as what he thinks has shaped our industry most over the past 25 years.

In the second part of the interview, Thomas Le Thierry talks about the single P&L at Dentsu Aegis Network, and what the future holds for media agencies.

In part three, Thomas tells M&M Global the most innovative brands Vizeum work with, and what he believes is the one thing that has shaped the industry the most in the last 25 years.

Watch the videos here:

Part 1:

Part 2:

Part 3:

The interview was first published on M&M Global.

Vizeum UK wins Camelot

Thursday, July 3rd, 2014

Camelot, the operator of The National Lottery, has consolidated its £40 million media planning and buying account into Vizeum, after a final two-way shoot out against one of the incumbents, OMD UK.

The account was previously shared by OMD and Havas Media.

Camelot, which owns Lotto, EuroMillions and National Lottery Instants,  began the review in March, reacting to what it called the “increasingly complex and fragmented” media landscape.

Sally Cowdry, the marketing and consumer director of Camelot, said: “Today’s increasingly fragmented and complex media landscape has led to a significant shift of consumer behaviour.

“We were highly impressed with the quality of work submitted by all agencies throughout the pitch process and would like to thank them all for their hard work.

“Vizeum has a fantastic track record across both the traditional and digital media landscapes, and presented some truly unique and exciting ideas. We are very much looking forward to working with them on our new integrated media brief.”

Commenting on the win, Richard Morris, the managing director of Vizeum, said: “We are, of course, thrilled to be partnering with Camelot.

“The National Lottery makes millionaires and funds National Lottery projects, changing lives on a personal, local and national level – we are looking forward to helping bring these stories to life.

“This creates a massive opportunity for media to demonstrate the power of The National Lottery through a digitally-integrated approach.”

See for more details.

Vizeum South Africa utilises SSA network to create incredibly successful TOTAL Campaign

Tuesday, April 22nd, 2014

TOTAL Global briefed Vizeum on their first Sub-Saharan Africa campaign across 37 markets. Vizeum Paris challenged Vizeum South Africa to provide strategic and coordination services using the recently developed Dentsu Aegis Sub-Saharan Africa Network. Previously, TOTAL worked each with a local agency, a completely decentralized approach.

TOTAL was looking for an operational structure to expedite the rollout of global campaigns, at a global standard across Sub-Saharan Africa that was strategically sound with solid systems.

Herein lay the challenge, consumer research and data is almost non-existent outside South Africa. Thanks to our strong partnership with our affiliates with hubs in Cameroon, Nigeria, Kenya and Angola we were able to deliver the necessary local consumer knowledge. This consistency in delivery provided a fundamental step change for TOTAL, helping reinvent how they manage their communications in Sub-Saharan Africa.

Our first strategy covered 37 markets worth €7.5M. To streamline the large volume of work we custom made a succinct strategy template that allowed for lack of data, but emphasizing “back to basics” media thinking.

This was sent off to our hubs (Kenya, Nigeria, and Cameroon) who in turn dealt with the other 33 countries in their regions.

The approved strategy was then implemented across 17 markets worth €1.3M using tailor-made templates to streamline a consistent level of quality delivery.

The campaign thanks to collaboration with Vizeum in Paris and our affiliates is a huge success. We have 2 more Sub-Saharan Africa briefs the pipeline for 2014.

Sub-Saharan Africa is a focus area for TOTAL, who has awarded Vizeum their media business until 2015 without pitch.

TOTAL client quote: “Vizeum (SSA and FR) have been able to work bespoke strategy for TOTAL in a very short period of time for a very large scale of markets, taking into consideration TOTAL internal constraints. The campaigns execution and reporting are done in a very professional way. The collaborations is very successful and we thank Vizeum SSA for the massive amount of work and great delivery, they are a key partner for TOTAL in South Africa.”

Contact Richard Procter or Shihaam Abrahams at Vizeum for any further information.

Shiseido Win

Tuesday, April 22nd, 2014

Dentsu Aegis Network, the first truly global communications network for the digital age, today announces that it has won the global media account for Shiseido Co., Ltd., Japan’s leading cosmetics company, following a full, competitive agency review in the latter half of 2013.

Beginning in July 2014, the Shiseido account will be managed by Vizeum utilising the Dentsu Aegis Network and includes media planning and buying, consumer insight, activation and innovation and global media partnerships. The contract coverage will initially be limited to major markets with gradual expansion to the entire Shiseido group network, excluding Japan. Global Client President of Vizeum, Lee Hawkins, will lead the account through Vizeum’s hubs in Singapore, Paris, London and New York, with close collaboration with the Dentsu team in Tokyo.

Commenting on the appointment Mr Carsten Fischer, Representative Director and Corporate Senior Executive Officer of Shiseido said: “This project is part of our vision to strengthen our capabilities as a truly global marketing organization. Recent strides have realigned our business operations to a global scale, including back-office integration in multiple regions and building a centralized digital operations base. By unifying our media account on a global level, we move into the second stage. The appointment of Dentsu as a long-term domestic partner and the newly expanded global network has proven that they will prove to be the best fit for Shiseido.”

Thomas Le Thierry, President of Vizeum Global said: “We are absolutely delighted to be appointed by Shiseido to lead and deliver their global media account. This is a significant success and builds on the strength and quality of the existing relationships in our business with Shiseido.”
“The appointment recognises our ability to deliver results-driven solutions as one network on a global scale. Innovation and our ability to leverage media in the convergent environment are central to our work and it is this that we are committed to deliver to Shiseido, contributing to their future business success.”

Tim Andree, Executive Chairman of Dentsu Aegis Network said: “This is a landmark account win for the Dentsu Aegis Network; bringing together the best of Dentsu and Aegis for clients and delivering results across the world as one company through our unique integrated operating model. We are looking forward to the opportunity to serve Shiseido across the globe, building on and enhancing our long-standing relationship.”