Archive for April, 2014

Vizeum South Africa utilises SSA network to create incredibly successful TOTAL Campaign

Tuesday, April 22nd, 2014

TOTAL Global briefed Vizeum on their first Sub-Saharan Africa campaign across 37 markets. Vizeum Paris challenged Vizeum South Africa to provide strategic and coordination services using the recently developed Dentsu Aegis Sub-Saharan Africa Network. Previously, TOTAL worked each with a local agency, a completely decentralized approach.

TOTAL was looking for an operational structure to expedite the rollout of global campaigns, at a global standard across Sub-Saharan Africa that was strategically sound with solid systems.

Herein lay the challenge, consumer research and data is almost non-existent outside South Africa. Thanks to our strong partnership with our affiliates with hubs in Cameroon, Nigeria, Kenya and Angola we were able to deliver the necessary local consumer knowledge. This consistency in delivery provided a fundamental step change for TOTAL, helping reinvent how they manage their communications in Sub-Saharan Africa.

Our first strategy covered 37 markets worth €7.5M. To streamline the large volume of work we custom made a succinct strategy template that allowed for lack of data, but emphasizing “back to basics” media thinking.

This was sent off to our hubs (Kenya, Nigeria, and Cameroon) who in turn dealt with the other 33 countries in their regions.

The approved strategy was then implemented across 17 markets worth €1.3M using tailor-made templates to streamline a consistent level of quality delivery.

The campaign thanks to collaboration with Vizeum in Paris and our affiliates is a huge success. We have 2 more Sub-Saharan Africa briefs the pipeline for 2014.

Sub-Saharan Africa is a focus area for TOTAL, who has awarded Vizeum their media business until 2015 without pitch.

TOTAL client quote: “Vizeum (SSA and FR) have been able to work bespoke strategy for TOTAL in a very short period of time for a very large scale of markets, taking into consideration TOTAL internal constraints. The campaigns execution and reporting are done in a very professional way. The collaborations is very successful and we thank Vizeum SSA for the massive amount of work and great delivery, they are a key partner for TOTAL in South Africa.”

Contact Richard Procter or Shihaam Abrahams at Vizeum for any further information.

Shiseido Win

Tuesday, April 22nd, 2014

Dentsu Aegis Network, the first truly global communications network for the digital age, today announces that it has won the global media account for Shiseido Co., Ltd., Japan’s leading cosmetics company, following a full, competitive agency review in the latter half of 2013.

Beginning in July 2014, the Shiseido account will be managed by Vizeum utilising the Dentsu Aegis Network and includes media planning and buying, consumer insight, activation and innovation and global media partnerships. The contract coverage will initially be limited to major markets with gradual expansion to the entire Shiseido group network, excluding Japan. Global Client President of Vizeum, Lee Hawkins, will lead the account through Vizeum’s hubs in Singapore, Paris, London and New York, with close collaboration with the Dentsu team in Tokyo.

Commenting on the appointment Mr Carsten Fischer, Representative Director and Corporate Senior Executive Officer of Shiseido said: “This project is part of our vision to strengthen our capabilities as a truly global marketing organization. Recent strides have realigned our business operations to a global scale, including back-office integration in multiple regions and building a centralized digital operations base. By unifying our media account on a global level, we move into the second stage. The appointment of Dentsu as a long-term domestic partner and the newly expanded global network has proven that they will prove to be the best fit for Shiseido.”

Thomas Le Thierry, President of Vizeum Global said: “We are absolutely delighted to be appointed by Shiseido to lead and deliver their global media account. This is a significant success and builds on the strength and quality of the existing relationships in our business with Shiseido.”
“The appointment recognises our ability to deliver results-driven solutions as one network on a global scale. Innovation and our ability to leverage media in the convergent environment are central to our work and it is this that we are committed to deliver to Shiseido, contributing to their future business success.”

Tim Andree, Executive Chairman of Dentsu Aegis Network said: “This is a landmark account win for the Dentsu Aegis Network; bringing together the best of Dentsu and Aegis for clients and delivering results across the world as one company through our unique integrated operating model. We are looking forward to the opportunity to serve Shiseido across the globe, building on and enhancing our long-standing relationship.”