Archive for July, 2014

Thomas Le Thierry talks to M&M Global

Tuesday, July 22nd, 2014

Thomas Le Thierry, Global President of Vizeum talks to M&M Global in Cannes about the agency’s performance over the last six months, including our leading edge work with global clients including BMW, Sonos and Burberry.

The Vizeum network has consolidated its position globally by winning important new businesses like Burberry, Shiseido, Jet Airways in India and Camelot in the UK. It has also strengthened relationships with clients:  re-signing TOTAL and winning European markets for both the Intersnack and Sonos business.

In the three part interview, Thomas talks about Vizeum’s performance in the market, some of their clients and major business wins as well as what he thinks has shaped our industry most over the past 25 years.

In the second part of the interview, Thomas Le Thierry talks about the single P&L at Dentsu Aegis Network, and what the future holds for media agencies.

In part three, Thomas tells M&M Global the most innovative brands Vizeum work with, and what he believes is the one thing that has shaped the industry the most in the last 25 years.

Watch the videos here:

Part 1: http://youtu.be/6MM4we3e6HU

Part 2: http://youtu.be/zv5pv6yra44

Part 3: http://youtu.be/9XRxBoxxwD0

The interview was first published on M&M Global.

Vizeum UK wins Camelot

Thursday, July 3rd, 2014

Camelot, the operator of The National Lottery, has consolidated its £40 million media planning and buying account into Vizeum, after a final two-way shoot out against one of the incumbents, OMD UK.

The account was previously shared by OMD and Havas Media.

Camelot, which owns Lotto, EuroMillions and National Lottery Instants,  began the review in March, reacting to what it called the “increasingly complex and fragmented” media landscape.

Sally Cowdry, the marketing and consumer director of Camelot, said: “Today’s increasingly fragmented and complex media landscape has led to a significant shift of consumer behaviour.

“We were highly impressed with the quality of work submitted by all agencies throughout the pitch process and would like to thank them all for their hard work.

“Vizeum has a fantastic track record across both the traditional and digital media landscapes, and presented some truly unique and exciting ideas. We are very much looking forward to working with them on our new integrated media brief.”

Commenting on the win, Richard Morris, the managing director of Vizeum, said: “We are, of course, thrilled to be partnering with Camelot.

“The National Lottery makes millionaires and funds National Lottery projects, changing lives on a personal, local and national level – we are looking forward to helping bring these stories to life.

“This creates a massive opportunity for media to demonstrate the power of The National Lottery through a digitally-integrated approach.”

See campaignlive.co.uk for more details.