Archive for August, 2014

Vizeum New Zealand wins Red Bull

Monday, August 18th, 2014

Vizeum has been appointed by Red Bull for all media strategy, planning and buying duties across New Zealand following a competitive pitch.

Sophie Ericksen, Brand Manager, Red Bull, said: “As a brand with a big vision and similarly ambitious growth targets, it was crucial for us to select a like-minded partner to come on our journey with us. The talented team at Vizeum are inspired by all of the same things that we are, making our future together undeniably bright”.

Rob Harvey, CEO of Vizeum’s parent company Dentsu Aegis Network for NZ, said of the win:

“As far as globally iconic brands go, they don’t come much bigger than Red Bull. Responsible for what are arguably some of the world’s most famous marketing events of recent times, Red Bull live and breath the new era of media that we are so passionate about.”

“We are absolutely thrilled the Red Bull New Zealand team have bought into everything Vizeum stands for and we can’t wait to work with their awesome team. This is a great win for the Vizeum brand, which has gone from strength to strength since launching in New Zealand late last year.”

Richard Hale, Business Director at Vizeum and the lead on the Red Bull account, said “We’re very excited about working with Red Bull. It’s a multi-faceted business and we believe we can add real value through our understanding of, and ability to plan across, the full bought, owned and earned media spectrum using the proprietary tools we have in the agency such as CCS. The guys at Red Bull are also a genuinely great bunch of people, so whilst we expect to be challenged by them, we also expect to have a lot of fun working with them and their creative partner Special.”

Vizeum officially starts working with Red Bull from 1st September with some campaign work to commence immediately.

Vizeum, part of the Dentsu Aegis Network, launched in New Zealand in September 2013 and in addition to Red Bull works with clients such as Pernod Ricard, JB HiFi, Accor Hotels, and Bay Audiology.

This article was first published on Scoop.

Vizeum China wins AXA Tianping

Monday, August 4th, 2014

Vizeum China has won the full media planning and buying services for AXA Tianping Insurance, China’s largest foreign insurance company, following a competitive pitch. It’s the first time an insurance company in China has changed from having multiple agencies to serve its media needs to appointing one single agency to provide full media services. This marks a new strategic change for China’s media industry.

AXA Tianping Property & Casualty Insurance is jointly set up by French AXA Group, the largest insurance group in the world and China’s first professional auto insurance company Tianping Auto Insurance. It’s the first insurance company in China to focus on the digital auto insurance business and is the largest foreign insurance company in the Chinese market.

Vizeum conducted in-depth analysis of AXA Tianping in the China market, and demonstrated their expertise through advising on marketing strategies, demonstrating professionalism through team competence and showcasing industry-leading business tools. In particular, Aegis Media’s unique operating model of one P&L played a critical role in the pitch. A cross-brand team will work together to provide integrated support including digital expertise from Isobar and insight from the Consumer Connection Study (CCS) – the consumer insight tool shared by all Aegis Media brands.

Richard Zhang, General Manager of AXA Tianping Marketing Department said, “We are glad to appoint Vizeum China as the full media planning and buying agency of AXA Tianping. We appreciate every member of the Vizeum team for their outstanding professionalism and strategic advice.”

Terrence Yung, CEO of Vizeum China said, “I am very honored to have the opportunity to provide media services for the world top insurance group AXA and cooperate with its new set-up in China AXA Tianping Insurance. The newly established AXA Tianping has a professional, ambitious and down-to-earth marketing team. I am full of confidence about this relationship and we will pull on the best resources from Vizeum and the Aegis Media Group to help accelerate AXA Tianping’s expansion in the Chinese market.”

Kristian Barnes, CEO Vizeum Asia Pacific said, “It’s great to hear that our team in China has won the business of such a leading global insurance company and they chose to consolidate their media with Vizeum. We look forward to working with the team at AXA Tianping to focus our efforts on the connections between brands and people – vital to driving brand success.”