The AB InBev account will be managed by Vizeum in eight markets and will utilise the Dentsu Aegis Network to deliver media planning and buying, consumer insight, activation and innovation and global media partnerships.
The business covers media value and performance achieved for brands such as Budweiser, Stella Artois, Corona, Beck’s, Leffe and Chernigіvske. The account will be led across Europe by Piers Taylor from Vizeum UK.
“We believe having Dentsu Aegis as a single agency partner across Europe will help us to evolve our media approach and enable us to continue building our leading portfolio of beer brands across Europe,” said Andy Logan, Consumer Connections Director, Europe.
“From a business stand point, for the Vizeum network, this is a very significant piece of news,” said Thomas Le Thierry, global president, Vizeum. “AB InBev is an outstanding client and as a network we are excited to be their chosen partner to help deliver business growth across Europe. We are proud to have demonstrated to a world class client organization that Vizeum has a strong and consistent European footprint.”
Vizeum Johannesburg was voted as the Specialist Media Agency Winner for the first time, and Vizeum Cape Town came out on top as the Full Service Media Agency Winner.
The sixth annual MOST Awards was full of surprises as the best South African media agencies and owners were announced at a ceremony in Johannesburg on 4 September. Vizeum Cape Town won the Best Media Agency Award.
The MOST Awards is an independent web-based survey commissioned by Wag the DogPublishers and conducted by FGI to help media agencies and media owners to assess and improve their service delivery to their clients, and to their media owner or media agency partners, which ultimately will lead to a better industry for everyone. Vizeum Johannesburg was voted as the Specialist Media Agency Winner for the first time, and Vizeum Cape Town came out on top as the Full Service Media Agency Winner. This is an absolute first in the history of the MOST awards for anagency to have a clean sweep of all these awards.
First published in The Media Online
Huawei, a leading global information and communications technology solutions provider has appointed Vizeum as its media partner.
The appointment is for the Malaysia market and is specifically for its consumer business division. The appointment comes following a pitch which was held in August and is for a period of one year. Vizeum’s duties include communications planning and buying services. It covers both offline and online media.
Andy Miller, CEO of Vizeum Malaysia said, “We are extremely proud to support and play our part in solidifying Huawei’s presence and brand visibility in Malaysia.”
This article was first published on Marketing Interactive.
Vizeum has been appointed by Red Bull for all media strategy, planning and buying duties across New Zealand following a competitive pitch.
Sophie Ericksen, Brand Manager, Red Bull, said: “As a brand with a big vision and similarly ambitious growth targets, it was crucial for us to select a like-minded partner to come on our journey with us. The talented team at Vizeum are inspired by all of the same things that we are, making our future together undeniably bright”.
Rob Harvey, CEO of Vizeum’s parent company Dentsu Aegis Network for NZ, said of the win:
“As far as globally iconic brands go, they don’t come much bigger than Red Bull. Responsible for what are arguably some of the world’s most famous marketing events of recent times, Red Bull live and breath the new era of media that we are so passionate about.”
“We are absolutely thrilled the Red Bull New Zealand team have bought into everything Vizeum stands for and we can’t wait to work with their awesome team. This is a great win for the Vizeum brand, which has gone from strength to strength since launching in New Zealand late last year.”
Vizeum officially starts working with Red Bull from 1st September with some campaign work to commence immediately.
Vizeum China has won the full media planning and buying services for AXA Tianping Insurance, China’s largest foreign insurance company, following a competitive pitch. It’s the first time an insurance company in China has changed from having multiple agencies to serve its media needs to appointing one single agency to provide full media services. This marks a new strategic change for China’s media industry.
AXA Tianping Property & Casualty Insurance is jointly set up by French AXA Group, the largest insurance group in the world and China’s first professional auto insurance company Tianping Auto Insurance. It’s the first insurance company in China to focus on the digital auto insurance business and is the largest foreign insurance company in the Chinese market.
Vizeum US President, Cathy Davis, comments on the free dating app, Tinder, starting to incorporate native ads to increase ad revenue and how consumers may respond.
The article was first published at Clikz.
Thomas Le Thierry, Global President of Vizeum talks to M&M Global in Cannes about the agency’s performance over the last six months, including our leading edge work with global clients including BMW, Sonos and Burberry.
The Vizeum network has consolidated its position globally by winning important new businesses like Burberry, Shiseido, Jet Airways in India and Camelot in the UK. It has also strengthened relationships with clients: re-signing TOTAL and winning European markets for both the Intersnack and Sonos business.
In this three part interview, Thomas talks about Vizeum’s performance in the market, some of their clients and major business wins as well as what he thinks has shaped our industry most over the past 25 years.
Vizeum has picked up the media business of savoury snack producer Intersnack in the UK, France, and Poland to go alongside our existing markets of the Netherlands, Ireland and Slovakia.
We picked up two-thirds of the markets available following a competitive process that began in March this year.
The UK market was previously run by WPP’s Primus and incorporates a host of local brands including KP, Hula Hoops and McCoy’s. Meanwhile, the Chio and Pom-Bär crisps and Kelly’s snacks brands form part of the global portfolio for the French, Solvakian, and Polish markets.
“This represents a fantastic result for the agency and the feedback we received was testament to the work that all our offices produced,” said Thomas Le Thierry, Global President, Vizeum. “Our global network continues to produce consistently innovative work and I’m certain each market will deliver above and beyond the ideas and plans outlined during the pitch processes.”
“We’re delighted to be working with Intersnack, a company with many iconic brands that matches Vizeum’s ambition for innovation to deliver growth,” said Richard Morris, Managing Director, Vizeum UK. ”We can’t wait to bring to life the ideas that we believe will really push their portfolio.”
The UK pitch was devised by head of strategy Ian Edwards and strategy director Charlie Ebdy.
Scott Magee, Vizeum’s strategy director, explains the new term “co-owned” that complements the media mix of paid, owned and earned media.
“Co-owned media means neither the brand imposing themselves unsympathetically on a media environment, nor going so ‘native’ as to give up having a strong point of view in favour of assimilating into the publisher environment.”, Magee states in his recently published article in MediaWeek.
For our work that means that “Media agencies need to communicate their client’s brands in a way that 1) shows the brand’s strong point of view on the world, and 2) is endorsed (properly, with feeling, not just by badging) by the media partner.”
A successful example for co-owned media is the recent collaboration between 20th Century Fox and C4 that Vizeum and Amplifi initiated for the launch of X-Men: Days of Future Past.
This piece was originally published on Media Week Read the full article here.
After a highly competitive pitch process, Vizeum has been appointed by Warner Bros Home Entertainment for all media strategy, planning and buying duties.
Vizeum impressed Warner Bros with a strategy founded in clear consumer insights and innovative thinking. Speaking of the appointment, Roberto Perez Antolin, Group Marketing Director at Warner Bros Entertainment Group of Companies Australia said:
“Vizeum not only delivered all the media agency prerequisites but showed how they could help move our business forward in an ever complex industry through their creativity and data solutions.”
“Vizeum’s team, people and chemistry was right and they are an agency Warner Bros can work with in partnership beyond media.”
Nick Behr, Managing Director at Vizeum Sydney said, “This win is a testament to the Vizeum approach and Warner Bros’ braveness towards innovation. Partnering with such an iconic company as Warner Bros marks a significant addition to our client group and we can’t wait to start working with them.”
Emily Bosler, Business Director at Vizeum Sydney said, “We see this as a true partnership, which is exactly how we want to operate with all our clients. There is great potential for best in class innovation in the entertainment media space and we look forward to taking full advantage of this.”
Warner Bros is a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment.
The win comes off the back of a string of recent new business success for Vizeum in Sydney including Domain and Ella Baché.