RECMA has named Vizeum as the world’s fastest growing media network in its Overall Activity Billings 2014 report published this week. Across the sixteen global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by +29.1%, over 9% more than the second ranked agency.
Top 5 growth rates of ‘Overall Activity Billings 2014’:
2- BPN + 20%
3- Arena + 12.3%
4- MediaCom + 11.5%
5- Dentsu media + 11.1%
In absolute volume, Vizeum increased its OA Billings by + $m 2183 (the 3rd highest growth).
Vizeum was launched in 2003 with the ambition of being clients’ most innovative partner in the digital age. The network has now grown to 65 offices in 45 markets. Thomas Le Thierry founded Vizeum in France and was appointed Global President, Vizeum in 2013. The network manages global clients from seven Global Hubs in London, Los Angeles, New York, Paris, Singapore, Tokyo and Wiesbaden.
Over the past 18 months Thomas Le Thierry has built up a Global Management team that includes Patrick Affleck, Global Head of Innovation, Lee Hawkins and Piers Taylor, Global Client Presidents, Chetan Murthy, Global Head of Strategy and Jo Rigby, Global Head of Marketing and New Business.
Key wins for the Vizeum network in 2014 included ABInBev (Europe), Burger King (Europe) and Shiseido (Global). Vizeum also expanded its relationships with Sonos, IKEA and BMW in new markets.
Thomas Le Thierry, Global President, Vizeum, “We have achieved this impressive growth through our single-minded focus on making innovation in media create value for clients. We have built a consistent network which now has real momentum. This growth helps us to keep the agility required in the fast moving environment. It’s the only way we can credibly remain on the edge of the industry doing best in class work for our clients.”
For further information about Vizeum Global contact:
Head of Marketing and New Business
T: +44 (0)7795127028
Vizeum today announces its appointment to manage the media planning and buying across offline and digital for IKEA in Singapore, Thailand and Malaysia. Vizeum will start work for the Swedish furniture chain from September 1st 2015.
Yeong Tze Kuen, Head of Marketing IKEA said: “Vizeum demonstrated a real passion for the IKEA brand. The fluidity of local and regional teams working together to drive innovation was impressive, and we look forward to working closely with Vizeum across the region.”
“IKEA is an iconic brand and well known for being innovative in their approach to marketing. We’re delighted to have been awarded the account, and look forward to working closely with IKEA and BBH to find innovative solutions to drive further growth for the brand” said Duncan Pointer Managing Director, Vizeum Asia Pacific.
Vizeum today announces the launch of Spark@Vizeum in the Philippines – a search for the hottest start-ups, building on the success of the Spark@Vizeum initiative in the United Kingdom. Partnering with IdeaSpace Foundation, Inc. (IdeaSpace) Philippines, a first Pacific group-backed non-profit tech incubation and acceleration hub, Spark@Vizeum will commence their search for the best new start-ups in the market in the coming weeks.
Start-ups will be tasked with working on briefs with some of Vizeum’s top clients in the market to solve real business challenges. The Spark@Vizeum programme is a culmination of Vizeum’s belief that technology is not only transforming everyday behaviour, but should be woven into addressing critical business gaps. The search will focus on finding the most innovative technology solutions in three areas: addressing the challenge of reaching and engaging millennials, leveraging the mobile opportunity and tapping the power of the crowd.
“Understanding the impact of technology on the communications industry, its disruptive potential and more importantly how it can be used to help our clients gain competitive advantage should be driven as a standard practice. At a time when an increasing number of media and creative agencies look to join the innovation movement, Vizeum is already a step ahead,” shared Kristian Barnes, CEO for Vizeum Asia Pacific.
“With the introduction of Spark@Vizeum by Dentsu Aegis Network Philippines, we are now able to bridge that gap for the local start-up communities who have been clamouring for a roadmap to create great business value and lend a helping hand to Philippine clients eager to make a name in the local and global stage,” said Miguel Ramos, CEO for Dentsu Aegis Network Philippines.
“The Spark@Vizeum initiative in partnership with Ideaspace is a strong step forward in helping build a platform for advertising and marketing focused start-ups to bring to life their ideas and partner with major brands in creating innovative solutions for long standing business challenges” said Earl Valencia, President and Founder Ideaspace Foundation.
Spark@Vizeum will also launch in Australia and Singapore in the second half of 2015.
To enter please visit www.sparkvizeum.ph
The AB InBev account will be managed by Vizeum in eight markets and will utilise the Dentsu Aegis Network to deliver media planning and buying, consumer insight, activation and innovation and global media partnerships.
The business covers media value and performance achieved for brands such as Budweiser, Stella Artois, Corona, Beck’s, Leffe and Chernigіvske. The account will be led across Europe by Piers Taylor from Vizeum UK.
“We believe having Dentsu Aegis as a single agency partner across Europe will help us to evolve our media approach and enable us to continue building our leading portfolio of beer brands across Europe,” said Andy Logan, Consumer Connections Director, Europe.
“From a business stand point, for the Vizeum network, this is a very significant piece of news,” said Thomas Le Thierry, global president, Vizeum. “AB InBev is an outstanding client and as a network we are excited to be their chosen partner to help deliver business growth across Europe. We are proud to have demonstrated to a world class client organization that Vizeum has a strong and consistent European footprint.”
Vizeum Johannesburg was voted as the Specialist Media Agency Winner for the first time, and Vizeum Cape Town came out on top as the Full Service Media Agency Winner.
The sixth annual MOST Awards was full of surprises as the best South African media agencies and owners were announced at a ceremony in Johannesburg on 4 September. Vizeum Cape Town won the Best Media Agency Award.
The MOST Awards is an independent web-based survey commissioned by Wag the DogPublishers and conducted by FGI to help media agencies and media owners to assess and improve their service delivery to their clients, and to their media owner or media agency partners, which ultimately will lead to a better industry for everyone. Vizeum Johannesburg was voted as the Specialist Media Agency Winner for the first time, and Vizeum Cape Town came out on top as the Full Service Media Agency Winner. This is an absolute first in the history of the MOST awards for anagency to have a clean sweep of all these awards.
First published in The Media Online
Huawei, a leading global information and communications technology solutions provider has appointed Vizeum as its media partner.
The appointment is for the Malaysia market and is specifically for its consumer business division. The appointment comes following a pitch which was held in August and is for a period of one year. Vizeum’s duties include communications planning and buying services. It covers both offline and online media.
Andy Miller, CEO of Vizeum Malaysia said, “We are extremely proud to support and play our part in solidifying Huawei’s presence and brand visibility in Malaysia.”
This article was first published on Marketing Interactive.
Vizeum has been appointed by Red Bull for all media strategy, planning and buying duties across New Zealand following a competitive pitch.
Sophie Ericksen, Brand Manager, Red Bull, said: “As a brand with a big vision and similarly ambitious growth targets, it was crucial for us to select a like-minded partner to come on our journey with us. The talented team at Vizeum are inspired by all of the same things that we are, making our future together undeniably bright”.
Rob Harvey, CEO of Vizeum’s parent company Dentsu Aegis Network for NZ, said of the win:
“As far as globally iconic brands go, they don’t come much bigger than Red Bull. Responsible for what are arguably some of the world’s most famous marketing events of recent times, Red Bull live and breath the new era of media that we are so passionate about.”
“We are absolutely thrilled the Red Bull New Zealand team have bought into everything Vizeum stands for and we can’t wait to work with their awesome team. This is a great win for the Vizeum brand, which has gone from strength to strength since launching in New Zealand late last year.”
Vizeum officially starts working with Red Bull from 1st September with some campaign work to commence immediately.
Vizeum China has won the full media planning and buying services for AXA Tianping Insurance, China’s largest foreign insurance company, following a competitive pitch. It’s the first time an insurance company in China has changed from having multiple agencies to serve its media needs to appointing one single agency to provide full media services. This marks a new strategic change for China’s media industry.
AXA Tianping Property & Casualty Insurance is jointly set up by French AXA Group, the largest insurance group in the world and China’s first professional auto insurance company Tianping Auto Insurance. It’s the first insurance company in China to focus on the digital auto insurance business and is the largest foreign insurance company in the Chinese market.
Vizeum US President, Cathy Davis, comments on the free dating app, Tinder, starting to incorporate native ads to increase ad revenue and how consumers may respond.
The article was first published at Clikz.
Thomas Le Thierry, Global President of Vizeum talks to M&M Global in Cannes about the agency’s performance over the last six months, including our leading edge work with global clients including BMW, Sonos and Burberry.
The Vizeum network has consolidated its position globally by winning important new businesses like Burberry, Shiseido, Jet Airways in India and Camelot in the UK. It has also strengthened relationships with clients: re-signing TOTAL and winning European markets for both the Intersnack and Sonos business.
In this three part interview, Thomas talks about Vizeum’s performance in the market, some of their clients and major business wins as well as what he thinks has shaped our industry most over the past 25 years.