Camelot, the operator of The National Lottery, has consolidated its £40 million media planning and buying account into Vizeum, after a final two-way shoot out against one of the incumbents, OMD UK.
The account was previously shared by OMD and Havas Media.
Sally Cowdry, the marketing and consumer director of Camelot, said: “Vizeum has a fantastic track record across both the traditional and digital media landscapes, and presented some truly unique and exciting ideas. We are very much looking forward to working with them on our new integrated media brief.”
Commenting on the win, Richard Morris, the managing director of Vizeum, said: “We are, of course, thrilled to be partnering with Camelot.
“The National Lottery makes millionaires and funds National Lottery projects, changing lives on a personal, local and national level – we are looking forward to helping bring these stories to life.
“This creates a massive opportunity for media to demonstrate the power of The National Lottery through a digitally-integrated approach.”
Vizeum, the media arm under Dentsu Aegis Network, have been appointed by IKEA Korea as its strategic media planning and buying partner in South Korea with immediate effect.
The extent of services Vizeum Korea will provide media planning & buying, media creative, OOH, and digital communication in both traditional and new media area.
“After a comprehensive review, we have believed Vizeum will be a strong partner for IKEA Korea and our new store opening campaign. Vizeum has demonstrated a sound understanding of our brand values and business objectives.” said Ulf Smedberg, country marketing manager of IKEA Korea.
Kristian Barnes, CEO of Vizeum Asia Pacific added: “IKEA is an innovator. Vizeum is underpinned by the mantra of ‘connections that count’ which supports our teams in pushing the boundaries of communication to create maximum impact. This is something that I believe a brand like IKEA will be looking for.”
“Vizeum’s reputation in South Korea is growing and I’m delighted to see them winning the business for such a successful brand as Ikea. I look forward to seeing how they introduce this furniture giant to consumers in Korea.” Rob Hughes CEO of Dentsu Aegis Network North Asia said.
IKEA, founded in 1943 in Sweden, is the world’s leading home furnishing company with more than 345 stores in 42 countries. IKEA is planning to open its first store in Korea at the end of this year.
Vizeum is delighted to have clinched the ‘Grand Prix’ at the Performance Marketing Awards for our work with Pernod Ricard.
The ‘Malibutique’ eCRM campaign for Mailbu was recognised as the star of the show across all categories as the embodiment of the very best example of performance marketing during the last year. It also prevailed in the ‘Best Email Marketing’ category thanks to an ingenious, bespoke system developed by the agency’s eCRM team, which pulled together numerous data sources to deliver truly targeted, engaging and effective emails.
“When it comes to establishing brand loyalty, email remains an invaluable but often under-utilised tool,” said Ben Sutherland, Head of Performance, Vizeum. “However, it remains one of the most valuable assets that brands have and this award is testament not only to the importance of email marketing but the excellent work of our eCRM team. We’re lucky to have some of the brightest and most creative minds working producing industry-leading, innovative campaigns.”
“Vizeum, a leading media buying agency, will now offer its clients across 60 offices in 41 countries the buying power and insight to connect with customers in the Middle East. The agency launches with a client roster that already includes Total, Hitachi, Pegasus Airlines and Calvin Klein across the region.
The new operation, headquartered in Dubai, will be managed by Anouk Bondroit, who was previously Integrated Business Director for Aegis MENA and has extensive experience in regional business development across the region, working with media agencies including Omnicom, Zenith Optimedia and SMG”
Read all about the launch here.
TOTAL Global briefed Vizeum on their first Sub-Saharan Africa campaign across 37 markets. Vizeum Paris challenged Vizeum South Africa to provide strategic and coordination services using the recently developed Dentsu Aegis Sub-Saharan Africa Network. Previously, TOTAL worked each with a local agency, a completely decentralized approach.
TOTAL was looking for an operational structure to expedite the rollout of global campaigns, at a global standard across Sub-Saharan Africa that was strategically sound with solid systems.
Herein lay the challenge, consumer research and data is almost non-existent outside South Africa. Thanks to our strong partnership with our affiliates with hubs in Cameroon, Nigeria, Kenya and Angola we were able to deliver the necessary local consumer knowledge. This consistency in delivery provided a fundamental step change for TOTAL, helping reinvent how they manage their communications in Sub-Saharan Africa.
You can read everything about the details of the campaign here.
Dentsu Aegis Network, the first truly global communications network for the digital age, today announces that it has won the global media account for Shiseido Co., Ltd., Japan’s leading cosmetics company, following a full, competitive agency review in the latter half of 2013.
Beginning in July 2014, the Shiseido account will be managed by Vizeum utilising the Dentsu Aegis Network and includes media planning and buying, consumer insight, activation and innovation and global media partnerships.
Read the full article here.
On 4th December, Vizeum South Africa celebrated its 6th birthday hosting a party with clients, media owner and agencies partners, and staff at our offices in Johannesburg. Vizeum launched end 2007 in a JV with Tanya Schreuder, Richard Procter and Aegis Media is now an award winning agency, reported by RECMA with an overall “Good” rating and a “B+” in Compitches.
President of Vizeum Americas, Catherine Davis, along with client Joey Bergstein of Seventh Generation, recently spoke at SXSW Eco on ‘The Science of Inspiring Good Behavior’ panel. This was an exciting collaboration featuring an agency and client talking about ways to reach the 86 percent of “consumers who care.” To read more about who is buying sustainable products, what consumers of sustainable products are looking for, and what’s next for sustainable companies, read here!
Aegis Media Iberia has strengthened its full-service footprint in Spain through the acquisition of Ymedia, and its minority holding in digital independent agency Wink.
Founded in 2006, Ymedia is highly respected for its business ingenuity and strategic plans and has been awarded both nationally and internationally in recent years for its client services. As part of the agreement, Vizeum in Spain will be integrated into the Ymedia operation including all its clients’ media investments.
André Andrade, CEO Aegis Media Iberia & SSA Africa added “Ymedia is an innovative agency with a strong entrepreneurial spirit and a business culture similar to the values of Aegis Media. Ymedia joining Aegis represents a new positive and exciting project for us all.
Ymedia is a 100% independent Spanish agency, with a long history of success and, without a shadow of a doubt, will continue to develop their huge potential with the backing and support of a network like Aegis Media.”
On October 23rd Vizeum Sweden won the highest prize at the 100Wattaren, for their work with Volvo trucks. The 100 Watt Awards were founded by the Association of Swedish Advertisers in 1990, this year they celebrated its 20th anniversary promoting advertising that works. The award, in the category “Producer” (B-2-B) results from cooperation with ad agency Forsman & Bodenfors.
The campaign celebrated the launch of the new Volvo FH series which presented significant technology updates. FH stands for Front High cab, FH range is one of the most successful truck series ever having sold more than 400,000 units worldwide.
The company wanted to do something new and different. Strategy was based in proving the FH series ‘strongpoints: precision, control and robustness. These were highlighted with a viral campaign of creative stunts launched in YouTube, Facebook, Social Media and WebTV.
The “Ballerina” stunt reached 7 million views on YouTube, and reached 162 million people across all platforms. 40,000 people watched the event go live, 170,000 people participated in the eBay auction. Total media exposure to a value of 29 million euro.
You can see these incredible stunts in the following YouTube links:
The campaign has virally exploded with the “Epic Split” featuring Jean Claude Van Damme