The AB InBev account will be managed by Vizeum in eight markets and will utilise the Dentsu Aegis Network to deliver media planning and buying, consumer insight, activation and innovation and global media partnerships.
The business covers media value and performance achieved for brands such as Budweiser, Stella Artois, Corona, Beck’s, Leffe and Chernigіvske. The account will be led across Europe by Piers Taylor from Vizeum UK.
“We believe having Dentsu Aegis as a single agency partner across Europe will help us to evolve our media approach and enable us to continue building our leading portfolio of beer brands across Europe,” said Andy Logan, Consumer Connections Director, Europe.
“From a business stand point, for the Vizeum network, this is a very significant piece of news,” said Thomas Le Thierry, global president, Vizeum. “AB InBev is an outstanding client and as a network we are excited to be their chosen partner to help deliver business growth across Europe. We are proud to have demonstrated to a world class client organization that Vizeum has a strong and consistent European footprint.”