Our Approach « Vizeum

Our Approach

Our agency vision is to Start from a different place.

The Different place is the way today’s empowered consumers make decisions about brands.

We combine a unique understanding of the timeless motivations that drive decisions with the new behaviours enabled by the digital age.

This enables us to identify moments of maximum motivation and leverage the power of media to build stronger connections between consumers and brands. Connections that lead to growth.

A different approach requires a different kind of agency. At Vizeum, we combine a higher level of strategic thinking and consumer understanding with world-class specialists underpinned by Aegis Group resources.

We have a partner structure to make sure clients have ‘hands-on’ senior consultants running their business.

We have channel specialists in each and every major channel in the new era (from TV planning and buying to SEM and social).

We have an office designed to integrate specialist expertise and delivery around our clients.

By Starting from a different place we give our clients the high levels of advice, integration and implementation that the new era of media demands.

Our Process

‘The Vizeum Way’

We work to a rigorous proprietary planning process to integrate communications around the consumer decision making journey which we customise to meet our clients specific requirements.

CCS - the Consumer Connection System

We have developed the world’s most robust media study enabling us to unravel consumer decision-making journeys and identify exactly which channel to use and when to engage your consumers. Because we built this on behalf of our clients, we have ensured 3 crucial things:

It works seamlessly with all existing client-owned consumer segmentations. We simply fuse our data with yours.
It is highly media actionable. Most clients find their segmentations define their target audience, but never help them detail a media plan or weigh up alternative communications choices.
It is built for the modern day consumer landscape, covering 60+ different forms of consumer touchpoints. We regularly update these to ensure we capture all developing digital media.

Unique understanding and knowledge

We have developed insight into consumer motivations and needs and how these translate into purchasing decisions and media choices with Synovate Censydiam.