Heinz
Ketchup on everything
Vizeum in the Netherlands is blessed with many close partnerships with beverage and FMCG clients like Bavaria, Roosvicee, Honig and Verkade to name but a few. One of our other clients, Heinz, challenged us to create a campaign to stimulate people to use ketchup on various dishes or moments. Our solution was an online platform and activation with a central theme ‘Ketchup On Everything’ – create your own experience’. Vizeum ran all community management via the major local social networks.
THE RESULTS (in the first three months):
- 50,000 website visits
- 6.000 Hyves friends (Dutch Facebook)
- 750 followers on Twitter
- 75.000 KOA views on YouTube
- €40.000 on free PR
- UGC: 20+ videos
- 75+ recipes
- 150+ photos
http://www.ketchupopalles.nl/Market: NL
