03 Jul 2017

Vizeum Cruises to Victory

Everyone that contributed to the pitch is over the moon having won Hurtigruten´s trust, and we are all very proud. Together we will make sure that Hurtigruten´s ships are filled with passengers from all over the globe.
We enjoy being able to excel in the competition of winning large global clients. The Norwegian Seafood Council reported back that their choice was based on the combination of our experience, our exceptional employees, our strong network, and a concept that has already proven successful.
AB InBev was a founding client of Vizeum's global network when we won the business three years ago in Europe. We've built credibility in their organization by delivering on our commitment year after year. We are a young network with a vision for how to accelerate AB InBev's business growth through media. Today is an exceptional day for us.
When launching a large scale campaign across the Middle East region, it was imperative for us to choose an agency that had in-depth knowledge and thorough insights of the market. Whilst the selection was challenging, Vizeum's overall media planning and buying strategy for our campaign gives us the confidence to create strong business impact and bolster our brand equity.
Vizeum has been appointed as the global media agency of record for Hurtigruten, the Nordic based expedition and exploration travel operator.

Hurtigruten offers once in a lifetime nature-based adventures in and around the far ends of the planet from the Nordics and Greenland to Antarctica and the Northwest Passage. As the business moves into an exciting period with new expedition ships launching early 2018, they chose Vizeum as their key partner to help them accelerate their business growth through this next exciting voyage.

Total billings are estimated to be approximately £ 11.5 M on a global level and the global account will be led out of Vizeum’s Oslo office. The account covers Hong Kong, US, Germany, France and Great Britain, Norway and other Nordic markets and full transition of the global account will be expected in New year 2018.

We’re delighted to be welcoming Hurtigruten into the Vizeum family!

For further information about the Hurtigruten account please contact Hanne Thomassen - Hanne.Thomassen@vizeum.com