Vizeum are thrilled to have been awarded the AB InBev business in North America, Africa and the Global Zone brief, and also retaining the business in Europe. This phenomenal result represents a large majority of AB InBev's global media investment.
AB InBev embarked on their global media review with the purpose of finding agency partners to reduce complexity across their global business through: smart centralisation, data leadership and commercial efficiencies. Throughout the process, our data leadership was one of our key strengths, with M1 - our people based marketing solution - playing a central role in convincing AB InBev that we are the right partner.
The pitch involved a huge amount of people, resource and dedication from Vizeum and Dentsu Aegis Network colleagues across the globe, and it is only through this consolidated and unified effort through our unique Dentsu Aegis operating model that we have secured this monumental success.