Vizeum will manage the account from its UAE office but coordinate with its network to plan campaigns across the Middle East region.
Panasonic works with a roster of agencies on a project basis, tendering from campaign to campaign. The upcoming brand campaign focuses on the brand's heritage of premium Japanese quality and craftsmanship. Vizeum's mandate is to build the brand equity of Panasonic by activating the campaign concept, 'Makers of Quality, Mastered in Japan' through print, digital, TV and out of home media.
Panasonic works with a roster of agencies on a project basis, tendering from campaign to campaign. The upcoming brand campaign focuses on the brand's heritage of premium Japanese quality and craftsmanship. Vizeum's mandate is to build the brand equity of Panasonic by activating the campaign concept, 'Makers of Quality, Mastered in Japan' through print, digital, TV and out of home media.