Vizeum Logo

News and Views

Read more
Home influencers

Home influencers

Social platforms are extending their reach into commerce journeys to create seamless customer interactions. As the nature of influence is changing, brands need to deeply understand the channels and partnerships that make the most sense to their customers. Designing new engaging and real-time experiences for customers at home will be essential to grow customer loyalty. This article is excerpted from the new Vizeum report Future of Home. Download it now for key insights on the trends shaping the home revolution. Social platforms have opened a very public two-way conversation between brands and consumers. For brands, these channels are the quickest way to reach their audiences without intermediaries. They are also the most natural way to intertwine brands with cultural, political and social discussions happening at any moment. For consumers, social platforms are an easy way to interact with the brands and keep them in check. According to research by Sprout Social, 45% of respondents have already reached out to a company on social and 55% have called out brands on social to get a resolution or response. Yet, social platforms are today much more than an enhanced customer service conduit, they have become a fully-fledged commerce channel, particularly helpful for at-home shopping. In Asia, many consumers are already purchasing within social channels and we believe this trend will continue. In China alone, we expect close to four out of ten people to be social buyers by 2023. Although Western platforms have been trailing behind in the social commerce space, over the last 18 months they have considerably strengthened their capabilities to support end-to-end social shopping experiences. Instagram introduced Checkout, enabling customers to conveniently pay, get delivery notices and save their contact information for future purchases directly within the platform. Since then, the platform announced it is testing the ability for businesses to run their existing shopping posts as ads. Snapchat has also been experimenting with native checkout for some high-profile influencers. By bridging inspiration and transaction without ever leaving the social platform, these features enable a seamless shopping experience. We anticipate a boom in social commerce experiences in future years. According to the adage, everything old is new again – and e-commerce is no exception. The well-known mechanisms of traditional TV shopping channels (e.g., creating a sense of urgency and exclusivity) have found a new home online, with livestreaming and virtual drops turning into the new battlegrounds for exciting younger generations. Once again, Asia leads the world. The gross merchandise volume driven by Taobao Live (Alibaba Group’s livestreaming channel) has grown by about 150% a year for three years straight, and the company plans to host livestreaming sessions from 300,000 merchants per day in 2020. Influencers are a cornerstone of the live shopping success. In China, superhosts grow brands’ heat and sales: Austin Li Jiaqi, known as the Lipstick Brother, reportedly sold 15,000 lipsticks within 15 minutes, and Dong Mingzhu, Chairwoman of Gree Electric, sold more than $42 million of home appliances in one three-hour livestream on video platform Kuaishou. Amazon is also betting big on influencers, recruiting celebrities such as Taylor Swift for its annual Prime Day event and adding livestreaming to its Amazon Influencer Program. Although high-reach livestreaming, unboxing videos and brand collaborations command huge followings online, the most interesting influencer trend may be happening at the one-on-one scale. We've seen an increasing number of brands experimenting with connecting customers at home with their in-store sales assistants. For instance, the technology of the conversational specialist HERO® enables in-store associates to see in real-time what products people are browsing on the brand website and to answer any questions ranging from availability to complementary items to personal advice. Customers are connected to associates from the nearest store, and online sales are attributed to the store associate. In the midst of the pandemic, this type of solution can help brands offer new perspectives to their staff. We believe these local individual connections will grow exponentially in the future.

4 min read
Read more
Smart_Commerce

Smart_Commerce

As these new home-based points of sales build upon user experience to tailor recommendations, they could potentially dictate consumer brand loyalties in the future. Additionally, a large number of at-home connected devices are compatible with virtual assistants, such as Google Assistant and Amazon Alexa, and respond to voice commands. As a result, voice habits are increasingly ingrained in many paths to purchase, either indirectly (e.g., adding an item to a grocery list) or directly (e.g., checking out or reordering a product). It is therefore not surprising that spend on voice shopping is anticipated to be worth $40 billion by 2022 in the U.S. alone. Technology is the main driver in reducing friction in consumer journeys. As the home (and surrounding area) becomes smarter, integrated commerce experiences will win customers. Brands will need to create engaging individual shopping journeys that make the most of the new home touchpoints, leveraging content, convenience and discoverability. This article is excerpted from the new Vizeum report Future of Home. Download it now for key insights on the trends shaping the home revolution. Using the latest AI technology #FridgeCam will learn your habits and #track your #inventory via the #Smarter app so you always know what you have in, even when you're out. FridgeCam helps you to stay one step ahead. Visit our website to find out more. https://t.co/tVecPSK7vq pic.twitter.com/J4Vsu68Xo2 — Smarter (@Smarter_AM) January 15, 2020 Watch the video here 1199 Inside the home, brands are experimenting with IoT to initiate new touchpoints and moments. We see the emergence of Contextualised Commerce, where smart devices and appliances create new interactive points of sales in every room. In the living room, connected TVs can make the most of impulse purchase. The manufacturer LG has partnered with the video commerce technology specialist TheTake so that owners of its new smart TVs can easily shop items they see on screen. For brands, this kind of technology, which uses artificial intelligence to identify and tag products in movies and series, could improve how they measure the return on investment of product placement. On the creative side, it could also open new opportunities for product personalisation from retro-style packaging if the product is placed in a movie set in the 80’s, to a limited edition of an item tailored to what’s happening on screen (e.g. sports victory). In the bedroom, smart mirrors can recommend the most relevant cosmetics. For instance, HiMirror lets users track the effectiveness of skincare products on their face, gives them access to each product allergen ranking, and provides them with recommendations for products they can then shop directly. In the home office, automated replenishment can enable people to maintain their stock of supplies. For example, some HP printers can monitor levels of ink cartridges and order new ones as necessary through the Amazon Dash Replenishment service. Although people were buying from home before the internet emerged - placing orders via mail or over the phone - the increasing convenience of online transactions has drastically Improved the at-home shopping experience. As the IoT is moving from gimmicky applications in the homes of early adopters to useful services in the homes of the majority, we anticipate shopping from home to grow significantly in the future, making the home the ultimate shopping destination for consumers and the final frontier for brands. As home delivery and product return options expand, the pressure increases on brands to become more cost-efficient in order to stay profitable. They are also more challenged by consumers to limit the environmental impacts of their business operations, such as congestion, air pollution, or package waste. We see interesting initiatives in these spaces. In the United States, after a successful regional launch, Loopstore has expanded its service to all the contiguous states in 2020. The company lets consumers order products from their favourite brands in reusable packages that can then be picked up at the next delivery. Amazon is exploring alternative delivery routes and has patented both an “airborne fulfilment centre utilising unmanned aerial vehicles for item delivery” (i.e., a flying warehouse for drones), and “dedicated network delivery systems” using “subterranean or aboveground elements” to deliver items, parcels or containers. With technology becoming more advanced, accompanying infrastructure upgrades are now on the table and require new regulatory frameworks from governing bodies.

4 min read
Read more
Life as a subscription

Life as a subscription

As technology creates more opportunities to buy from home, retail spaces need to reinvent themselves to focus on experiences and to shift their focus from single purchases to longer term subscriptions. Brands invested in brick & mortar spaces have a unique opportunity to reallocate their square footage and move from purely logistics considerations, such as storing stock, to new approaches to entice customers, such as real-world product tests, specific classes for advanced users, community events or art installations. Economics, technology and climate change are reshaping peoples’ expectations about ownership. Consumers want affordable products and services, personalised to them, minimising waste, improving over the course of the product lifetime, and easily accessible at their doorsteps. When they venture outside their homes, consumers expect retail spaces to offer more than what they could order online in their living rooms. In order to future-proof their businesses, brands need to rethink and adapt their offerings to address this changing nature of ownership.   This article is excerpted from the new Vizeum report Future of Home. Download it now for key insights on the trends shaping the home revolution. 200 NU SCHOOL | for anyone just joining us, a quick how-to about how it all works #ChangeYourClothes See how it works: https://t.co/9zit4O2goi pic.twitter.com/FxkLQFnhVH — nuuly (@shopnuuly) September 11, 2019 Watch the video here 150 Subscription as a Service is progressively becoming a new norm. Subscription-based models and on-demand renting solutions now encompass a wide range of product categories. Luxury is no exception. Platforms such as Front Row enable customers to rent pieces designed by the most prestigious fashion houses for a few days. As a result, consumers can change their clothing more frequently without paying the full purchase price, and brands can reach new audiences of potential buyers once familiarised with the products. Additionally, as almost eight out of ten Gen Z and Millennials now declare they have purchased or want to purchase pre-owned, repaired, or renewed products, more retailers are exploring new forms of ownership that encourage refurbishment and recycling. For example, in line with its circular economy ambition, IKEA aims to develop subscription-based leasing offers for furniture, through which customers may lease a piece of furniture for a while and then upgrade, with the old piece being refurbished for other users. We also see how data sophistication is leading to innovation in the subscription model. For instance, some fashion enterprises remove the stress of the in-store fitting experience by letting customers receive a variety of products and choose which bits they like before sending back everything else. Through algorithmic curation, data from past product interactions can be used to refine the products featured in the next shipment. This increased personalisation improves the relevance of the selection, reducing waste and countering the anxiety that can result from too many options. In the backend, brands are learning to adapt their supply chains to cater to this new way of processing shipments and returns, and adopt the right commercial terms to be regularly featured in the recommendations of such services. 100 Socioeconomic and environmental macro trends are driving change in the nature of ownership. From the disparity between rising house prices and stagnant wages to the environmental impact of their consumption, the so-called Generation Rent is growing more conscious about how their choices Influence every aspect of Iife. According to research by IBM, nearly six in ten consumers are willing to change their shopping habits to reduce environmental impact, and about seven out of ten Gen Z and Millennials declare they have rented or want to rent products instead of purchasing. For a long time, only wine and spirits makers could credibly claim that the older their products get, the better they become. However, the emergence of technology and software updates has created a new model: the perpetual product upgrade. Today, Apple WWDC and Google I/O annual conferences resonate far beyond their original audience of developers and have turned into true cultural tentpoles. As firmware evolve, connected devices can and are increasingly expected to improve over the course of their lifecycles. Updates present multiple benefits for users. They provide new features and enhanced security without requiring a new device. They also increase the perceived value of products that consumers have already purchased; rather than depreciating, devices actually get better over time. Yet, this approach has limits when brands stop supporting older models, and it can even drive consumer backlash, for instance, when brands brick devices through updates (i.e., making them unusable). 0

4 min read
Read more
Home as a place for new connections

Home as a place for new connections

With further connections playing out in homes, our digital socialising will be as diverse as we are: fun, precious, vulnerable, or exciting. For brands to be accepted and thrive, they need to understand groups’ dynamics, local communities’ specific contexts, and individuals’ emotional state so they can adopt the right tone and add value to the conversations. This article is excerpted from the new Vizeum report Future of Home. Download it now  for key insights on the trends shaping the home revolution. 200 While technology enables us to chat with people on the other side of the world, immediate proximity remains essential. With the ongoing pandemic, people have looked increasingly to their local communities and neighbourhoods to stay informed and give a helping hand. Much of this has been driven by technology, with the formation of tribes on messaging platforms or the use of social networks with a local focus. For instance, Nextdoor is a private social network for which users cannot sign up without a code sent to their home address or a cell phone using the same billing address as the one used to register. The process guarantees that members are real residents of neighbourhoods, making the groups more private and useful. We predict hyperlocal behaviour will stick post-pandemic, especially as people grow increasingly concerned about the carbon footprint of their daily activities. It will be down to brands and tech platforms to capitalise on engaging people at a hyperlocal level. 100 @burberry Ready for the #TBChallenge? Master the Thomas Burberry Monogram now ♬ Some Velvet Morning (feat. Kate Moss) - Primal Scream Click here to see the video 450 Social media is still the reigning champion of social interactions online. In 2013, the Harlem Shake took the world by storm, followed shortly by the Ice Bucket Challenge in 2014. Since then, fun and quirky challenges have seen massive uptake with the rise of platforms such as TikTok, and are now the new favourite pastime of the next generation. Brands and public bodies need to keep an eye on these ephemeral challenges - often popping up out of nowhere and being replaced as quickly as they appear - to make the most of these viral opportunities at the relevant time. For example, Vietnam's National Institute of Occupational and Environmental Health recently collaborated with a local artist to adapt the lyrics of a local pop hit so that it would encourage young audiences to wash their hands during the pandemic. The institute then asked another artist to choreograph a viral dance, which immediately took off and started the global #GhenCoVyChallenge. 700 As new technology enters the home and makes interactions more lively, an increasing number of our day-to-day activities at home are becoming socialised. There has been a boom in home video communication devices designed to make it easier for people to connect with their friends and families. For instance, devices like Facebook Portal enable people to enjoy hands-free communications while they are going about their daily routines, without losing visual contact. Although technology is progressively turning all of us into streamers, albeit to audiences of one or a few, connections at home are go beyond one-on-one socialising. Gaming, in particular, presents people an opportunity to connect with ever growing communities where livestreaming platforms enable players to watch others play and meet like-minded individuals. In April 2020, almost 1.5 billion hours were spent watching gaming content on Amazon Twitch, the industry leader, representing a 98% growth year-over-year. Interestingly, as these platforms become more popular, they open up to new content. The number of hours watched on Twitch’s Just Chatting channel - which is not dedicated to gaming discussions - grew by 138% in the same period. As livestreaming audiences grow and diversify, opportunities for brands to reach them develop, either through content or advertising. 0

4 min read
Read more
Home as a Smarthub

Home as a Smarthub

The growing presence of sensors, cameras and microphones connected to the internet inside homes poses the question of security and privacy. Eighty-seven per cent of people believe privacy is a right, not a privilege, and two-thirds have little or no understanding of how companies use their personal data. However, we have seen that user behaviours don’t necessarily align with their pro-privacy stance and concerns over data. Less than one out of four users declares s/he always reads privacy policies, less than two out of ten report having changed the administrative password of their router, and only three out of ten report having checked what devices are connected to their Wi-Fi networks. This paradox means that brands venturing into the connected home space will have to balance convenience, privacy and security in their product and service design if they are to succeed.   As smart devices move from novelty to ubiquity, the home will become a platform itself. The data generated by our daily habits will be monitored by algorithms to optimise our environment and automate our routines. Brands that do not manufacture smart devices themselves can still find their places in this smart hub through services designed to take advantage of in-home technology. On the short term, this will be mainly through the means of virtual assistants.   The use of voice is expanding to include input for home control, entertainment, and shopping. Brands that actively test voice strategies today will be better prepared to serve consumers in tomorrow’s homes. They must do this while also cultivating strong privacy practices across their organisations to maintain consumers’ trust - a requisite condition to be part of their most intimate space, their home.   This article is excerpted from the new Vizeum report Future of Home. Download it now for key insights on the trends shaping the home revolution. 1399 It would be a mistake to relegate voice assistants to just another channel to exploit. Rather, it is the first manifestation of two larger trends at play: the transition towards more natural interfaces and the rise of ambient computing. Natural User Interfaces (NUIs) can be used intuitively through recognition of natural signals such as gestures, vision, speech, touch or cognition. They easily fit into ambient computing - a term coined by Google - wherein devices and technology, orchestrated by artificial intelligence, fade into the background as they help users throughout their day. Ambient computing doesn’t imply a diminution of hardware, but is based on a more distributed, modular and discrete approach to computing. Brands that fail to embrace this expanded landscape and instead focus their efforts on a single device could see their presence reduced to a single node of a broader system. One way brands can prepare themselves today is by exploring headless architecture to make their content more fluid for existing and future interfaces. 1199 Although the Internet of Things (IoT) was until recently more of a concept discussed by IT professionals than a tangible reality in people’s daily lives, now connected objects are everywhere around us. From TVs, lightbulbs, thermostats, doorbells, and cameras, the list of available smart devices continues to grow as manufacturers drive hardware prices down, turning homes into true smart hubs. By 2023, the consumer segment is anticipated to represent nearly three quarters (74%) of total devices and connections, and connected home applications are forecast to represent the largest share (48%) of Machine-to-Machine connections. We believe this exponential growth will create new attitudes and behaviours in the home.   As objects become smarter, more objects are embedding voice capabilities and voice technology is rapidly maturing. Previously, voice has been more informational and functional. Even when used in commerce journeys, it was primarily used for checking product stock, product education or promotional launches. We now see voice becoming a more viable and seamless transactional method, especially in markets like China. As conversations will progressively change the way we shop, brands need to evolve their content to adapt to these new voice-led interactions. Finding the right brand tone of voice has never been more literal.

4 min read
Read more
Homes for Good

Homes for Good

We also see increasing initiatives around how communal spaces are managed in high density residential areas, starting with making the most of existing infrastructure. In Paris, 95% of the venues selected for use during the 2024 Summer Games already exist or will be temporary. Paris is also actively repurposing its available underground space and rooftops into urban farms offering Parisians fresh produce with a low carbon footprint. Other initiatives centre around how we share inside spaces in tightly packed residential areas to nurture relationships. In Chengdu, China, the architects of the Youkong Living Room have reimagined shared spaces in buildings as buffer zones between urban spaces and homes, where residents can form a sense of community through social activities they wouldn’t be able to enjoy in their smaller apartment units. As one of the consequences of global lockdown has been greater social isolation for certain groups, we believe similar initiatives will be replicated in many cities on the long term. Narrowing our focus to individual homes, we see consumers paying special attention to brands and products that improve physical and mental wellness inside their household. While this behaviour is not new, we expect it to accelerate as a consequence of the pandemic, with people being more aware of sanitation guidelines, and more attentive to the direct relationship between their environment and their health. GUNRID - The air cleaning curtain from IKEA Today on Vimeo. Yet, this increased scrutiny of products doesn’t stop at health considerations; it extends to entire product lifecycles. For many consumers, wellness is not complete without knowing that their consumption is not damaging the environment. Upcycling by design - the act of turning waste or abandoned products into new products of environmental value - is rapidly gaining traction. And for many people, a singular focus on sustainability is no longer enough to tackle climate change. They want to fill their homes with products that do not have a burdensome effect on the planet or the surrounding community and they expect brands to be climate positive by offsetting the emissions they create. As consumers become increasingly conscious of how the products they bring into their homes are produced, transported, packaged and recycled, we expect they will choose brands and products that do good by design. To stay relevant on the long term, brands will have to earn their places in our eco-conscious spaces by demonstrating their values alongside their value. This article is excerpted from the new Vizeum report Future of Home. Download it now for key insights on the trends shaping the home revolution. div.iframe{ text-align: center; } 1199 The Homes for Good revolution is afoot. Homes for Good means looking beyond the utility and monetary value of the goods we purchase to also consider the cumulative impact of our consumption decisions on our communities, our personal health, our wellbeing, and our environment. This broader examination of lifestyles extends from the cities in which we reside to how our homes function, to the means by which products are delivered to us. It breaks with the view that negative externalities such as pollution are unavoidable evils of prosperity, and explores ways to embed goodness by design in our daily lives while supporting economic growth. For instance, in 2019 the New Zealand government introduced its first wellbeing budget which recognises that the success of the nation cannot be solely captured by short-term GDP variation, and needs to include the long-term impact of social and environmental policies as well. When thinking of Homes for Good, the obvious first aspect to consider is the way our homes are built. According to the International Energy Agency, the residential sector accounts for 20% of final energy consumption. Cement production alone reportedly accounts for eight percent of global CO2 emissions each year. With growing urbanisation forecast over the next decade, city officials and architects are under pressure to make biodiversity a central supporting element for the wellbeing of city dwellers.

4 min read
Read more
Home as a Playground

Home as a Playground

Consumers’ in-home access to experiences has increased exponentially over the last years. While media is the heart of these new immersive moments, advertising sits at the fringes. Many of the ecosystems supporting these experiences were not originally designed to embed advertising, and their business models (e.g., subscriptions, micro transactions, games sales) do not rely on advertising to thrive. This creates a dual challenge for brands. First, to find their place in these environments, they need to develop innovative content-led integrations that add value to platforms without alienating users. Second, as these experiences do not exist in a vacuum, consumers’ expectations do not disappear once they sign out. This increases pressures on brands to elevate their overall marketing effort through a renewed focus on interactivity and experience if they are to build lasting connections. This article is excerpted from the new Vizeum report Future of Home. Download it now for key insights on the trends shaping the home revolution. 1399 Yet, the real revolution is happening on the software side, deeply transforming the way we consume culture. The nearly unlimited access to content offered by video streaming platforms has created new on-demand cultural moments, as illustrated by Netflix’s already iconic Tiger King series. While the recent lockdown seems to have cemented video streaming as a turning point in media consumption, things get even more interesting as streaming's rise in power collides with another steadily growing trend, gaming. The $159 billion a year industry is now looking into cloud computing to fuel its growth, with Google betting big on its Stadia platform. The gaming sector also keeps reimagining how people can make the most of its virtual worlds. For instance, Fortnite's popular Battle Royale game is now hosting live concerts of artists such as Marshmello and Travis Scott. By venturing beyond its original genre, Fortnite has attracted millions of participants looking for new kinds of shared cultural moments. Beyond playing, we also observe that consumer curiosity for personal development in the home environment has become an enduring trend, with professional training available on demand.  1199 As a result of the social distancing measures made necessary by the COVID-19 pandemic, most of the outside entertainment opportunities we were used to, such as cinemas, concerts and sports games, have been cancelled. Consequently, people are looking for entertainment options inside their homes. Fortunately, the new home playground powered by hardware and software has not relegated us to downgraded experiences – quite the opposite. Hardware has traditionally been at the heart of the home experience. Over the last few years, home devices took a giant leap in terms of sophistication (new soundbars like Sonos’ Arc are dynamically tuned to the unique acoustics of rooms) and democratisation (more than 100 million 4K TVs are estimated to have been sold in 2019). But today, technology can do much more than recreating the cinema at home, with the most immersive experiences now starting in the living room. Both Sony's and Microsoft’s next generation consoles, equipped with enhanced specs to render increasingly photorealistic and richer worlds, are expected for the 2020 holiday season. Virtual reality (VR) headset shipments are set to more than quintuple in the next four years, and the technology is gaining traction well beyond its roots in gaming. For instance, in 2019, rugby fans could already enjoy spectacular 360-degree video highlights of the World Cup games.

3 min read
Read more
Home as a Polymorph

Home as a Polymorph

In other cases, we also see that home is a place to educate, nurture and grow as home schooling and online classes take on new significance in our daily lives during lockdown. Physical health is the most oft-quoted driver of people’s sense of health and wellbeing, and the home is increasingly turning into a place to exercise and heal. Peloton, the fitness company offering gym hardware and online workout classes, more than tripled its number of subscribers over the last two years. The integration of live streaming and social elements has led to rapid developments in replicating the gym experience in the home, from yoga instructors moving their classes online to Joe Wicks, a YouTube fitness instructor dubbed UK’s Physical Education Teacher for leading daily classes for kids to stay in shape at home.   Meet MIRROR., by getthemirror on Vimeo. Consumers’ in-home access to experiences has increased exponentially over the last years. While media is the heart of these new immersive moments, advertising sits at the fringes. Many of the ecosystems supporting these experiences were not originally designed to embed advertising, and their business models (e.g., subscriptions, micro transactions, games sales) do not rely on advertising to thrive. This creates a dual challenge for brands. First, to find their place in these environments, they need to develop innovative content-led integrations that add value to platforms without alienating users. Second, as these experiences do not exist in a vacuum, consumers’ expectations do not disappear once they sign out. This increases pressures on brands to elevate their overall marketing effort through a renewed focus on interactivity and experience if they are to build lasting connections. This article is excerpted from the new Vizeum report Future of Home. Download it now for key insights on the trends shaping the home revolution. 1399 Home is much more than an entertainment hub. It has become a polymorphic space where we work, dine, play, get healthy and replicate outside world experiences. Pandemic confinement accelerated this pre-existing trend, and the home is now under pressure to become the primary – and for many, the only – venue for life’s various activities: work, learning, downtime, shopping, fitness, dining, rest, childcare, socialising, creativity, romance, and cultural nourishment. With the constant need for economical accommodation, particularly in cities, the home has to multitask and be more efficient with space than ever before. Working from home is not a new phenomenon. In 2019, about 27 million Americans[i] and 13 million Europeans[ii] were already working remotely. However, the mass work-from-home experiment due to stay-at-home orders is making it a reality for millions more for the first time, and many companies have been forced to adapt to agile working almost overnight. What does this mean for the future of work? As cloud computing and collaboration tools such as Microsoft Teams have enabled many of us to work from home fairly seamlessly, the needs to occupy large costly office space in city centres and business travel are likely to come under scrutiny. After working from home for months, employees will expect flexible working arrangements with the option to work from home and minimise commuting. Home is also a place to pamper, and we expect beauty and care services performed at home to become a fast-growing category. With the rise of platform-based services such as blow LTD and Urban, there is no need to leave home for a haircut, a massage or a manicure. Beauty specialists will come directly to you. While such companies have not reached mass market levels yet, their platform models enable them to better understand their clients' individual wellness needs over time. Consequently, they will probably gain a competitive edge over independent or single-service salons to provide personalised beauty services to consumers.

4 min read

We'd love to discuss how we can help you accelerate your business growth

Get in touch