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Head of Innovation & Global MD

Tia Castagno

Wearing her MD hat, Tia has looked after the London hub of Vizeum Global for the past 18 months empowering people at all levels and building a strong culture, which she believes ultimately drives the best performance.

In her five years as Head of Innovation, Tia has championed creative, future-thinking solutions for a number of our network’s most prestigious global clients. She measures success by delivering first-class results for clients, not creating media firsts. She also directs a number of thought leadership initiatives, often delivered through high level speaking engagements.

Since joining Dentsu Aegis Network, Tia has been close to most of Vizeum’s clients, including Shiseido, SONOS & WGS and especially to Burberry & IKEA, which she leads as Client President.
Tia makes diversity and inclusion one of her key focuses and was nominated Champion at last year’s UK Social Mobility Awards.

Having studied and taught yoga and meditation for ten years and qualified as a Resilience coach, she sees a huge connection between mind training, creative expression and performance. You will often find her running sessions and trainings on these topics for her colleagues and, lately, conducting virtual sessions for the DAN network.

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