The report delved into the levels of readiness, fluency and skills of charitable organisations in using data in marketing for good. And how we, the marketing and advertising industry, could help close the skills gap that emerged. You can view the full report here
Outcomes of research and our commitment
Today, following a lively panel discussion in Cannes which delved into our research findings and the role our industry could play in overcoming these challenges for charities - we made a commitment to bridging this gap. We announced a new partnership with Merkle to accelerate our ‘*Good Works’ programme by opening access to thought leadership on data and digital marketing to charities. We want a digital economy that works for everyone!
Vizeum & Merkle will kick off this initiative by inviting leading charities to an event to share data and tech leadership. More details to follow! Please get in touch if you lead a charity and would be interested in the event.
