Don't Give Customers What They Want
In a world of immediate, endless, curated choices and interruptions where digital marketing promises to deliver ultra-personalisation, what can the growing importance of surprise mean to build brand value?
The answer isn’t to give consumers what they want. Instead, be bold, surprise them and reward their curiosity. Advertising is the humble trade of interruptions, so create a positive, different experience to stand out.
But how do you create the unexpected that will make heads turn in an age of AI algorithms and short attention spans?
Read on to find out.
9 min read
