Forrester has recognised Vizeum as one of the most significant media agencies in “The Forrester Wave™: Full-Service Media Agencies, Q1 2019.”
The report evaluated nine media agencies and assessed them across 26 criteria grouped into three categories; current offering, strategy and market presence.
Vizeum, Dentsu Aegis Network’s youngest media agency, was launched 16 years ago as a new breed of network, created for a new era of media and communication. Forrester particularly recognised Vizeum for modernizing the role of media with “strategic savvy” with clients stating that they like Vizeum for “its approach to achieving transparency, its strategic prowess in communications planning, and its ability to tap into Amplifi’s buying power.”
The Forrester report stated that Vizeum is a “good fit for brands pursuing business transformation or needing highly strategic media management services” compared with other evaluated agencies. It liked how Vizeum “embraces the convergence of data, commerce and media; it’s global vibe/ world view; and its ambition to reframe media in that context.”
Thomas Le Thierry, Global President, Vizeum commented: “Forrester Research is one of the most prestigious firms in the industry and we are proud to have been named a Strong Performer in this Wave™ report.
In the face of global societal and demographic shifts, with the global population projected to rise by more than 1 billion by 2030, the pace of technological change is the slowest it will ever be. Brands need to keep their pulse on emerging technology trends to avoid disappointing customers and falling behind competitors. In this dynamic environment, media remains a central lever for brands in driving business growth.
At Vizeum, we are united around one global vision: accelerating business growth through the power of media. We do this by designing communications solutions for brands by leveraging the full force of data, media and technology to deliver a step-change in the effectiveness of client’s communications.”
To view the full report, click here.
You will be taken to the report on Forrester.com which is available to Forrester subscribers or for purchase. For more information please contact Nagmeh Taheri.