Key to the agency's selection was its strength in integrated planning across diverse markets with unique challenges, excellent client servicing and the ability to understand the brand's deeper business strategy in order to deliver business growth through media.
Vizeum will manage the account from its UAE office but coordinate with its network to plan campaigns across the Middle East region.
Panasonic works with a roster of agencies on a project basis, tendering from campaign to campaign. The upcoming brand campaign focuses on the brand's heritage of premium Japanese quality and craftsmanship. Vizeum's mandate is to build the brand equity of Panasonic by activating the campaign concept, 'Makers of Quality, Mastered in Japan' through print, digital, TV and out of home media.
Speaking about the win, Anouk Bondroit, Managing Director, Vizeum MENA said:
"We have built strong credibility with Panasonic by delivering on previous campaigns. It has always been a pleasure to work with them, and being awarded the brief for their largest ever MENA campaign is testament to both the Vizeum team and our strong use of data, insights and proprietary tools across the region."